Trump loves branding.
He puts his name on many businesses that eventually fail, makes up nicknames for his opponents with the same fervor of a middle school bully, and gives titles to things like they were products vis-a-vis the “Schumer Shutdown”.
In that last case, and his similar branding, he does that to cover over the actual facts hoping the brand name will work magic.
Take his uninformed view of immigration that he wants to pass on to his base. He uses the term “chain migration” knowing people will assume it is the actual name, and will accept it without any research.
He said it, so that is what it is.
He connects what he calls chain migration to the visa lottery system, and then hopes that his base will think of picking names out of a hat.
Either he is doing this on purpose as it supports his agenda, or he really does not know how the system actually works.
Following the attack in Manhattan last year when Sayfullo Saipov drove a van into a crowd, Trump saw a chance to politicize this to promote his white nationalist tendencies and kept mentioning that he came to the United States on a diversity visa from Uzbekistan.
“The terrorist came into our country through what is called the ‘Diversity Visa Lottery Program,’ a Chuck Schumer beauty. I want merit based. We are fighting hard for Merit Based immigration, no more Democrat Lottery Systems. We must get MUCH tougher (and smarter).”
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The reality is that the diversity visa program is a merit-based system.
Trump wants to replace a system with the very system he wants to replace.
Some may be surprised to know that the Diversity Immigrant Visa program was a congressional program begun in 1990, 8 years before Schumer was elected to his present senate seat, in response to lobbying by Irish and Italian Americans who felt their families were facing struggles in immigrating, and it requires recipients to meet a number of merit-based factors, including a certain level of education or comparable work experience.
Countries like India, China, and Mexico are eliminated from the program because they have used up their slots in a span of five years.
The program gives those with no family ties a chance to immigrate to the United States, but even then, out of one million applicants only around one hundred thousand get chosen, and of those only half actually come here after successfully passing the vetting that includes fees for the application, background checks, educational requirements, interviews, health examinations, and a number of additional measures.
You do not win a prize.
This is hardly pulling names out of a hat.
Trump relies on confusion to get support from his base, and his misrepresenting what the visa lottery system actually is is yet another example of that.
Unfortunately for him and those who support this tactic, enough people are informed to not fall for it.